I wish all consumers were as gullible as advertising’s biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Advertising as the printed form of selling would seem… ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
I’ve devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don’t have to depend on writing fiction for my income.
The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising.
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Most people don’t have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.
I was taken in by what might be called the Hard Times version of the Communists’ advertising or recruiting technique.
I can’t say the advertising model is obsolete yet but it doesn’t make a lot of sense in the long range.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
Forget words like ‘hard sell’ and ‘soft sell.’ That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don’t already want to buy.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.
In other words, if you – the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.
It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy.
I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
‘Be comfortable with who you are’, reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they’d never buy any products except the ones they needed, and then where would the advertising industry be?
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
But in terms of the code by which we go to market – it’s not telling kids to supersize, we’re not selling them, generally, products, in the advertising we do to them.
The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.
An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.
Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
Young people are threatened… by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
You know why Madison Avenue advertising has never done well in Harlem? We’re the only ones who know what it means to be Brand X.
There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it’s advertising.
I was in advertising for years. That was cushy, you know? It’s pretty cushy in a lot of ways, but I hated it.
And it’s interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right – they were just wrong in time.
I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.